Boucheron welcomes four inspirational middle eastern women to the Quatre family 

 Mila Al Zahrani, Boucheron’s brand ambassador from Saudi Arabia; Amina Muaddi, the esteemed Jordanian designer; Dana Hourani, a Lebanese musician; and Dilan Çiçek Deniz, a Turkish actor and model join the legacy brand 

Dubai: In celebration of the 20th anniversary of its Quatre collection, Boucheron has introduced four distinguished women to its Quatre family. This milestone marks two decades since the inception of Quatre, renowned for its incorporation of four distinctive motifs from the Boucheron archives and three shades of gold. 

The maison has curated a year-long series of festivities to honor this occasion, including a new campaign, innovative creations, and special showcases dedicated to celebrating the enduring legacy of Quatre. A pivotal highlight of these celebrations is the inclusion of four exceptional women, each recognised for their achievements in creative fields, who now join Boucheron’s Quatre family. 

Representing diverse corners of the world, these personalities include Mila Al Zahrani, Boucheron’s brand ambassador from Saudi Arabia; Amina Muaddi, the esteemed designer of Jordanian and Romanian descent; Dana Hourani, a Lebanese musician and influencer; and Dilan Çiçek Deniz, a Turkish actor and model. Throughout 2024, these luminaries will serve as ambassadors for the Quatre collection. 

Helene Poulit-Dusquene, CEO of Boucheron, expressed her enthusiasm for this collaboration, stating, “As we commemorate the 20th anniversary of the Quatre collection in 2024, it is fitting to celebrate surrounded by individuals who resonate with our values. We are immensely proud to have these inspiring women represent our iconic collection. Each of them embodies fearlessness and innovation within their respective industries. Together, they epitomize the strength and resilience that are intrinsic to Quatre, serving as a testament to the limitless creativity of women in the Middle East.” 

The addition of Mila Al Zahrani, Amina Muaddi, Dana Hourani, and Dilan Çiçek Deniz to the Quatre family marks a significant moment in Boucheron’s history, symbolizing a fusion of heritage and contemporary expression within the realm of high jewelry. 

Retail Jeweller ME News