Dubai Jewellery Group concludes 2024 DSS campaign with AED 100,000 grand giveaway

Dubai – The Dubai Jewellery Group (DJG) has wrapped up its highly successful ‘City of Gold Surprises’ campaign, a highlight of the 2024 Dubai Summer Surprises (DSS) festival. Running from June 10 to July 20, the campaign drew considerable attention from jewellery enthusiasts across the city.

During the campaign, customers who spent over AED 500 at participating jewellery stores were offered exceptional deals on gold, diamond, and pearl jewellery. The excitement was further heightened with a grand giveaway, where 20 lucky shoppers won jewellery vouchers totaling AED 100,000.

The campaign featured over 55 prestigious jewellery brands across 130 participating outlets, attracting a wide array of shoppers and collectors.

Laila Suhail, Board Member and Chairperson of the Marketing Committee at Dubai Jewellery Group, shared her enthusiasm: “We are thrilled with the overwhelming response to the ‘City of Gold Surprises’ this year. The campaign was not only about offering great deals and prizes but also about celebrating the festive spirit of Eid Al Adha. It was our way of thanking our loyal customers and welcoming new shoppers to explore the best of Dubai’s jewellery market.”

This year’s campaign has bolstered Dubai’s status as the ‘City of Gold’ and reinforced its position as a premier destination for jewellery shopping. The Dubai Jewellery Group continues to be dedicated to supporting the gold and jewellery industry, promising innovative and rewarding experiences for customers.

Retail Jeweller ME News