Damas Jewellery announces grand opening of new boutique in Jabal Omar, Makkah 

In 2022, Damas CEO  Perramond laid out the brand’s blueprint for the Saudi market. Damas, at that point, operated 20 stores in Saudi Arabia and was planning to increase its footprint in Jeddah and Riyadh 

Makkah: Damas Jewellery is excited to announce the grand opening of its latest boutique in Jabal Omar of Makkah, Saudi Arabia. This milestone marks a significant step in the luxury jeweller’s expansion within the Makkah region, bringing its renowned collections closer to its esteemed clientele. 

The new Jabal Omar boutique embodies the pinnacle of luxury and sophistication, offering a meticulously curated selection of Damas’s finest pieces. Among the highlights are the timeless elegance of the Alif collection, the natural beauty of Gaia, the regal allure of Dome, and the intricate designs of Farfasha and Lace. Each piece reflects the exquisite artistry and craftsmanship that Damas Jewellery is known for. Visitors to the boutique will have the opportunity to explore these exclusive collections, crafted to celebrate every precious moment with unparalleled grace and elegance. 

“Saudi Arabia will be the fastest-growing market in luxury in the next five years in the region,” CEO Perramond said in 2022, with Damas’ next frontier being Egypt, a country where “we have a long history and the brand is recognized, but we need to rebuild it.” 

In 2022, Damas CEO Perramond laid out the brand’s blueprint for the Saudi market. Damas, at that point, operated 20 stores in Saudi Arabia and was planning to increase its footprint in Jeddah and Riyadh. The latter, growing at a double-digit pace in line with Vision 2030, is home to Damas’ flagship store.  

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