Ahmed Seddiqi & Sons launches Rolex Certified Pre-Owned programme at Wafi Mall, Dubai

Rolex’s exclusive initiative ensures the authenticity and quality of pre-owned timepieces, offering a curated collection of rare and exceptional watches to collectors and enthusiasts

Dubai: Ahmed Seddiqi & Sons, a renowned luxury watch and jewellery retailer in the region, has unveiled its new Rolex Certified Pre-Owned programme at the Rolex boutique in Wafi Mall, Dubai. This initiative, which debuted globally in 2022, guarantees the authenticity and quality of second-hand Rolex watches that are a minimum of three years old at the time of resale. Exclusively available at authorised locations, the programme strengthens Ahmed Seddiqi & Sons’ position as the official Rolex retailer in Dubai, offering clients the opportunity to purchase certified pre-owned Rolex timepieces.

The Rolex Certified Pre-Owned seal assures customers that each watch is genuine and in full working order. Every model comes with a new two-year international guarantee and complies with Rolex’s stringent quality standards for precision, durability, and waterproofness.

The curated collection showcases a range of rare and timeless timepieces, carefully selected by members of the Seddiqi family, who draw upon their extensive knowledge and understanding of the regional market to offer exceptional pieces.

A highlight of this programme is the newly launched Rolex Certified Pre-Owned Salon at Wafi Mall, which is set to open its doors on November 29, 2024. This 290-square-foot space will provide an exclusive environment for clients to explore the curated collection. The salon will also expand with an online presence on Seddiqi.com in 2025, making certified pre-owned Rolex watches even more accessible to a global audience.

“This programme marks a significant milestone in our longstanding commitment to our clients,” said Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi & Sons, in a statement to Middle East Economy News. “By building on our seven-decade legacy, we aim to offer a trusted platform for collectors and enthusiasts to acquire rare, exceptional Rolex timepieces, marking a new chapter in our relationship with watch aficionados.”

The Rolex Certified Pre-Owned programme invites both seasoned collectors and first-time buyers to explore the exclusive collection, try on watches, and make purchases in the new salon.

Retail Jeweller ME News