Ana de Armas shines in Louis Vuitton’s exclusive fine jewellery campaign in Dubai

Launched in late November, the campaign unveiled its first-ever fine jewellery line inspired by the iconic Damier pattern

Dubai: Louis Vuitton has launched its latest fine jewellery campaign across Dubai’s digital screens and uni-poles, featuring actress Ana de Armas. This follows the success of the brand’s previous promotion in collaboration with the actor.

This new campaign marks a milestone for the brand, introducing its first-ever fine jewellery collection inspired by the iconic Damier pattern. A signature of Louis Vuitton since 1888, the Damier motif—characterised by its bold, grid-like design of alternating squares—is reimagined in stunning yellow gold, white gold and diamonds.

Long-time Louis Vuitton ambassador Ana de Armas brings the Damier pattern to life in the visuals, exuding luxury and ethereal beauty as she showcases the collection’s intricately designed rings, bracelets, necklaces and earrings.

Set against Dubai’s vibrant backdrop, the campaign solidifies Louis Vuitton’s position as a global luxury leader, blending artistry with the city’s unique fusion of elegance and innovation.

The campaign, launched in the second week of November, is being displayed on digital screens and uni-poles across the city. 

Retail Jeweller ME News