Limas Jewellery brings French fine jewellery to Kuwait with ‘Limas in Paris’ campaign featuring Parisian brands

The campaign showcases three Parisian jewellery brands Limas is housing—Mathilde Perney, deCabanès, and Masah Jewellery—at its Burj Al Tujjar showroom in Kuwait. The initiative highlights exclusive collections, bridging French craftsmanship with the Middle Eastern market

Kuwait: Limas Paris has launched its latest campaign, “Limas in Paris,” featuring three Parisian jewellery brands Limas is housing—Mathilde Perney, deCabanès, and Masah Jewellery. The campaign highlights their recent collections and brings French craftsmanship to the forefront at the Limas Jewellery Showroom in Burj Al Tujjar, Kuwait. By collaborating with these brands, Limas Paris aims to showcase their unique design philosophies while introducing their creations to the Middle Eastern market.

As part of the campaign, Limas presents deCabanès’ Pompadour collection, inspired by 18th-century French decorative arts. The collection incorporates scrollwork elements reminiscent of classic French ornamentation, reinterpreted with a contemporary approach. It includes a bracelet, necklace, and ring, all crafted in 18K yellow gold with white mother-of-pearl and bezel-set brilliant-cut diamonds. The bracelet, weighing 3.6 grams, and the necklace, at 5.5 grams, feature a diamond quality of GVS. The adjustable chain design offers versatility in styling. This collection pays homage to French heritage while maintaining a modern aesthetic suited for contemporary jewellery buyers.

For Masah Jewellery, Limas introduces its “The Treasures” collection, that merges vintage influences with refined craftsmanship. The pieces are inspired by the elegance of actress Natalie Wood, bringing an element of classic Hollywood glamour to fine jewellery. The collection includes diamond-studded pendants, rings, bangles, and hoop earrings, each set in 18K gold. The Treasures Round Pendant features a total diamond weight of 0.5 carats with VS-SI clarity and GH colour grading. The Treasures M Vertical Stone Pendant and Vertical Pendant incorporate diamonds weighing up to 0.9 carats, set in 18K gold. The Treasures Enamel Ring and Bangle, adorned with diamonds ranging from 0.56 to 0.76 carats, showcase intricate craftsmanship. The collection also includes the Treasures Stone Hoop Earrings, featuring 1.05 carats of natural stones and 0.4 carats of diamonds. Each piece is designed to be worn daily while retaining the sophistication of high jewellery.

Mathilde Perney’s Torque ring collection introduces customisable designs that allow clients to select gemstones according to their preferences. The rings, lightweight and delicately beaded, are handcrafted in a Parisian workshop using traditional high-jewellery techniques. The Flânerie Parisienne ring, a signature piece in the collection, features pearls at each end and six precisely set diamonds. Designed for everyday wear, either alone or stacked, this collection makes artisanal craftsmanship more accessible while preserving the meticulous detailing typically found in high jewellery.

Through “Limas in Paris,” Limas Paris brings together these three distinct brands under one campaign, reinforcing its role as a curator of fine jewellery. By hosting these collections at its Kuwait showroom, Limas Paris aims to bridge the gap between French jewellery craftsmanship and the Middle Eastern luxury market, offering a selection of pieces that combine heritage, innovation, and design.

Retail Jeweller ME News