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Bhima Jewellers expands in UAE with new store at Abu Dhabi’s Madinat Zayed Shopping Centre
The centre is one of Abu Dhabi’s well-known shopping destinations, attracting both local shoppers and international visitors, making it a strategic venue for the brand’s presence in the region
Abu Dhabi: Bhima Jewellers has expanded its presence in the UAE with the opening of a new showroom at the Madinat Zayed Shopping Centre in Abu Dhabi.
The new showroom offers a wide range of jewellery across gold, diamond and silver categories. With a focus on meeting the demand of both residents and visitors in Abu Dhabi, the store provides customers with access to Bhima’s well-established product range. It represents the brand’s continuing focus on reaching customers in key retail destinations outside India.
As part of the launch, Bhima Jewellers introduced inaugural incentives for shoppers. It aimed to strengthen customer engagement during the launch phase and position the showroom as an accessible retail point in a competitive market.
The location at Madinat Zayed Shopping Centre was selected to align with Bhima Jewels’ strategy of expanding in prime urban hubs that cater to a diverse customer base. The centre is one of Abu Dhabi’s well-known shopping destinations, attracting both local shoppers and international visitors, which makes it a strategic venue for the brand’s presence in the region.
The showroom will operate in line with Bhima’s long-standing emphasis on trust and craftsmanship, values that have been central to its reputation for nearly a century. By expanding its network in Abu Dhabi, the company is adding to its established footprint in the UAE while maintaining its connection with its traditional customer base in India.
The journey of Bhima Jewellers started in 1925 with a humble beginning that has since grown into a wide-reaching presence. Today, the brand operates 60+ showrooms across India and the UAE.
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