UK’s Zukti Jewelry opens its first UAE boutique with cultural showcase at Dubai Outlet Mall

The launch event, attended by Dr. Eng. Suaad Al Shamsi, featured cultural performances and an engagement campaign, signalling the brand’s expansion into the GCC’s growing fine jewellery market.

Dubai: Zukti Jewelry marked a new milestone in its retail journey with the inauguration of its first store in the United Arab Emirates at Dubai Outlet Mall. The store opening ceremony, held on November 1, 2025, was graced by Dr. Eng. Suaad Al Shamsi, the UAE’s first female aircraft engineer, PhD holder in Aviation Science, and a well-known educator, artist and writer.

Located on the ground floor of Dubai Outlet Mall, the new boutique introduces Zukti’s philosophy of jewellery as a medium of self-expression and identity. The event celebrated not just the brand’s entry into the UAE market but also its commitment to creative craftsmanship and empowerment through design.

The evening featured a live violin performance and a traditional Tanoura dance, symbolising harmony between art, culture, and jewellery. The celebration reflected Zukti Jewelry’s brand ethos — combining artistry with emotion while engaging customers in a memorable experience.

As part of the inauguration, Zukti announced a customer engagement campaign through an online giveaway running from November 1 to November 20, 2025. Participants were invited to follow the brand on Instagram, tag friends, and share the inauguration video to enter the contest. Winners will be announced on November 21, 2025, marking the culmination of the brand’s launch celebrations.

The brand’s founder expressed optimism about Zukti’s expansion into the UAE, highlighting the store as a step toward strengthening its connection with regional customers who value authenticity and personal storytelling in their jewellery. “We want every piece to speak for its wearer and reflect their inner beauty,” the founder said.

Zukti Jewelry’s collections are known for their emphasis on individuality and emotional connection, merging contemporary design sensibilities with timeless appeal. The Dubai store showcases an extensive range of pieces across gold, diamond, and gemstone categories, crafted to resonate with modern women who view jewellery as an extension of their personal style and identity.

The launch at Dubai Outlet Mall also signals the brand’s intent to expand further within the GCC market, catering to an audience that appreciates fine craftsmanship and the symbolic depth of jewellery. By positioning itself in a high-footfall retail destination, Zukti aims to establish a strong presence among both local and international shoppers seeking distinctive, story-led designs.

About Zukti Jewelry

Founded in 2019 in the United Kingdom, Zukti Jewelery currently operates two standalone boutiques — one in London and its first international store in Dubai, United Arab Emirates.

Retail Jeweller ME News