Dubai Gold Souk Extension’s ‘Shop & Win’ gives customers a chance to drive away in a gold Mercedes-Benz

With most retailers offering seasonal promotions, each shopper has even more to gain, adding to the festive atmosphere and bringing the top-rung reward closer to them

Dubai: The Dubai Gold Souk Extension (DGSE) has invited residents and tourists to join in the festive season celebrations and participate in its ‘Shop & Win’ campaign, to get a chance to win a custom gold Mercedes-Benz S-Class 500.

This year too, the DGSE, known for its variety of gold and jewellery retailers, is back with one of its most exciting campaigns, that runs from December 11, 2025 to February 8, 2026. Shoppers can make the most of the festive season at DGSE – for every AED 500 spent at gold, jewellery, and watch stores, they will receive one raffle entry ticket that will give them a chance to win this year’s headline prize. With retailers across the DGSE offering seasonal promotions, each visit becomes even more rewarding, adding to the festive atmosphere and bringing shoppers closer to the top-rung reward.

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The festive gifting season and the busy winter wedding period make this one of the most anticipated times of the year for shoppers in Dubai. At DGSE, home to more than 295 stores dedicated to gold, jewellery, perfumes, and watches, shoppers can discover thoughtful gifts across the destination while enjoying the chance to enter this year’s most exciting prize draw.

Beyond the festive season, DGSE continues to welcome residents and tourists with its wide range of modern shopping experiences. From jewellery boutiques and bullion traders to perfume houses, cafés and convenient access to several nearby world-renowned hotels within walking distance, the destination offers a year-round place to shop, dine and explore.

The Dubai Gold Souk Extension stands as the world’s leading jewellery and gold trade destination. Located in the heart of Dubai, this iconic extension is home to over 295 retailers offering an extensive range of fine jewellery, from traditional designs to modern creations, as well as perfumes and watches, catering to every taste and preference.

As the epicentre of the gold trade, the Souk plays a pivotal role in the global jewellery market, attracting customers, collectors, and investors from around the world. Its strategic location, competitive prices, diverse offerings, and commitment to quality make it the preferred choice for acquiring gold, diamonds, jewellery, precious gemstones, and other metals, whether in bulk or for personal purchase.

DGSE offers a host of modern amenities, including exchange houses, bullion dealers, tax refund services and a vibrant mix of retail, dining, and cultural experiences, and remains an essential stop for anyone looking to experience the best in jewellery craftsmanship, variety and diversity.

Retail Jeweller ME News