Canadian fine jewellery brand Mejuri expands Kuwait footprint with new store at Assima Mall

The brand’s second location in Kuwait signals its growing traction in a market increasingly receptive to accessible luxury concepts, as well as emphasis on long-term engagement with the Middle East retail jewellery landscape

Kuwait City: Canadian fine jewellery brand Mejuri has strengthened its Middle East presence with the opening of its second store in Kuwait, located at Assima Mall in Kuwait City. The new opening builds on the brand’s initial entry into the market and signals growing confidence in Kuwait as a key destination for modern, design-led jewellery retail.

The Assima Mall store marks Mejuri’s continued focus on high-traffic, premium retail destinations that attract a young, urban, and style-conscious customer base. Positioned in one of the capital’s most prominent mixed-use developments, the store is designed to serve customers seeking everyday fine jewellery that balances quality, simplicity and accessibility.

Kuwait, in particular, has emerged as a strong market for contemporary luxury concepts. Consumers are well-informed, brand-aware, and increasingly receptive to international labels that offer both craftsmanship and modern relevance. Mejuri’s expansion reflects a broader trend among global jewellery brands that are looking to deepen, rather than simply extend, their regional footprint.

The opening of a second store also indicates stable performance and market acceptance following the brand’s initial launch in Kuwait. By expanding within the same market, Mejuri is prioritizing consolidation and visibility, ensuring easier access for customers and reinforcing brand recall in a competitive retail environment.

Led by founder and CEO Noura Sakkijha, Mejuri continues to position itself as a brand driven by transparency and female leadership. These values resonate strongly with younger consumers across the Gulf, who increasingly factor brand ethos into purchasing decisions.

Founded in 2015, Mejuri now has more than 50 stores across the US, Canada, the UK, Australia and the UAE. With the Assima Mall opening, Mejuri adds another touchpoint in the Middle East retail jewellery landscape.

Retail Jeweller ME News