Bvlgari names Saudi-French model Amira Al-Zuhair as a ‘Friend of the House’ to aid regional visibility

The appointment reflects Bvlgari’s continued focus on engaging Middle Eastern audiences through culturally relevant global talent

Riyadh: Italian luxury jewellery maison Bvlgari has appointed Saudi-French model Amira Al-Zuhair as a ‘Friend of the House’, adding a Middle East-linked international figure to its extended brand partnership network.

Al-Zuhair announced the association on Instagram, sharing images from a Bvlgari event and confirming her new role with the Rome-headquartered brand. The images shared by Al-Zuhair were taken at a Bvlgari event celebrating the Polychroma High Jewelry Collection, which was introduced earlier this year during the Met Gala in New York. For the occasion, she wore a soft pink gown by Lebanese fashion house Georges Hobeika, reflecting Bvlgari’s ongoing engagement with Middle Eastern designers and regional fashion talent at international showcases.

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A post shared by Amira Al Zuhair (@amiraalzuhair)

Born in Paris to a Saudi father and French mother, Al-Zuhair has built a career across major fashion capitals. She has walked for a wide range of luxury fashion houses including Missoni, Maison Alaïa, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani and Elie Saab.

Beyond the runway, she has appeared in campaigns for brands such as Prada, Chanel and Carolina Herrera. Last year, she also took part in Louis Vuitton’s high jewellery show held at Bellver Castle in Mallorca, further establishing her presence within the fine jewellery and luxury fashion segment.

The ‘Friend of the House’ role typically involves participation in brand events, jewellery presentations and select public appearances. For Bvlgari, the appointment aligns with its ongoing efforts to remain visible and relevant in the Middle East through personalities who combine international exposure with regional connection.

Roman high jeweller Bvlgari, part of the LVMH Group, was founded in the heart of Rome in 1884. It has evolved into a global luxury brand offering fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels in the world’s most exclusive shopping areas.

Retail Jeweller ME News