US-based LGD brand Ouros Jewels expands global footprint with official entry into UAE

The brand already has a global service network that includes the United Kingdom, Canada, Germany, France, Japan and Australia

Dubai: Ouros Jewels, a US-based fine jewellery retail brand specializing in lab-grown diamonds, has announced its official entry into the United Arab Emirates market. This move represents a new phase in the company’s international growth, adding the UAE to a global service network that includes the United Kingdom, Canada, Germany, France, Japan and Australia.

To support this regional expansion, Ouros Jewels has established a physical presence in Dubai. The consultancy office and boutique is located at Concorde Tower, JLT Cluster H, First Floor 104, Jumeirah Lake Towers. The facility will serve as a space for clients to explore the brand’s collections and receive guidance on lab-grown diamond selection and bespoke jewellery design.

“By opening our boutique in Jumeirah Lake Towers, we are providing a localized, professional environment where clients can experience our craftsmanship firsthand. We are seeing a clear shift toward sustainable luxury in the region, and our presence here allows us to meet that demand with transparency and expertise,” said Vijay Sarkheliya, Founder, Ouros Jewels.

The expansion positions Ouros Jewels within an established jewellery market at a time when lab-grown diamonds are gaining momentum. As consumers prioritize value and ethical sourcing, the brand’s focus on IGI and GIA certified lab-grown diamonds offers an alternative to mined diamonds without compromising on chemical, physical or optical integrity.

The brand’s initial UAE offering includes a portfolio of lab-grown diamond jewellery pieces. While Ouros Jewels continues to utilize its digital and centralized manufacturing model, the Jumeirah Lake Towers boutique will facilitate consultations for custom engagement rings and high jewellery.

Founded in the United States with a presence at 30 West 47th Street, Suite 204, New York, Ouros Jewels is a fine jewellery company specializing in lab-grown diamond designs. Through a hybrid model of direct-to-consumer distribution and physical boutiques, the brand serves clients across North America, Europe, Australia, Asia and the United Arab Emirates.

Retail Jeweller ME News