Jawhara Jewellery expands GCC presence with three new stores across UAE and Kuwait

The new store locations are Dalma Mall (Abu Dhabi), Circle Mall, JVC (Dubai) and Fahaheel (Kuwait)

Dubai: Leading Middle East jewellery retailer Jawhara Jewellery Group has opened three new stores across the region, marking a significant milestone in its ongoing expansion in the United Arab Emirates (UAE) and Kuwait.

The new store locations include Fairuz by Jawhara Jewellery at Dalma Mall, Abu Dhabi; Jawhara Jewellery at Circle Mall, JVC, Dubai and Jawhara Jewellery at Fahaheel, Kuwait.

This expansion reinforces Jawhara Jewellery’s commitment to bringing its craftsmanship and premium retail experience closer to customers across key Gulf Cooperation Council (GCC) markets. The Middle East expansion comes amid strong demand for jewellery in the GCC, supported by high mall footfalls and a committed consumer base.

Each of the stores features an extensive selection of gold jewellery (18K, 21K and 22K), pearl jewellery and natural diamond jewellery, reflecting the brand’s dedication to quality, authenticity and elegance. The new locations are designed to deliver a seamless and luxurious shopping experience, aligned with modern retail standards while preserving the brand’s rich heritage.

Commenting on the expansion, Tawhid Abdulla, CEO, Jawhara Jewellery, said, “Our expansion across the GCC reflects our vision to strengthen our presence in strategic locations and remain close to our customers. These new stores represent our commitment to offering elevated retail experiences and showcasing our finest collections to a wider audience.”

The opening of Fairuz by Jawhara Jewellery in Abu Dhabi further highlights the brand’s diversified portfolio, offering customers a refined and distinctive jewellery concept under the Jawhara umbrella.

Rooted in heritage since 1907, the name Jawhara carries generations of mastery and cultural understanding. As an Emirati jewellery company, Jawhara was born out of the notion that jewellery should resonate with the wearer’s innermost desires. The company began with traditional and modern jewellery designs with unique beauty and quality. This belief is still reflected in every creation of the brand, from the highly innovative, novel designs to the care and precision accorded to each piece. Made for the modern young woman, Jawhara epitomizes the youth while celebrating the different nuances of the region. All the collections are conceived, created, and developed by a team of skilled in-house and international jewellers known for their exceptional craftsmanship.

The Group’s jewellery is manufactured and responsibly sourced from the best international alliances located in Italy, Turkey, Hong Kong, China, Thailand, India, Bahrain and Lebanon. Thus Jawhara travels the world to offer unconventional, trendy and stylish ornaments that complement the youth. As a leading jewellery wholesaler, retailer, and manufacturer of 18k, 21k and 22k gold jewellery, Jawhara is supported by a network of over 300 outlets in the region.

The brand ‘Jawhara Jewellery’ was founded in 2014, and continues to lead the regional jewellery market, combining heritage, innovation, and customer-centric experiences.

Retail Jeweller ME News