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Nishka Momentous Jewellery launches new showroom in Sharjah, its fifth location in the UAE
The store located at Sharjah’s popular Safari Mall was inaugurated by actor Nyla Usha, adding visibility and glamour to the event
Sharjah: Jewellery retailer Nishka Momentous Jewellery has further strengthened its presence in the United Arab Emirates with the opening of a new showroom at Safari Mall, Sharjah recently. The launch marks a significant milestone in the brand’s regional growth strategy and reflects its continued focus on expanding its retail footprint across key Gulf markets. The inauguration was attended by actor Nyla Usha, adding visibility and glamour to the event.
To mark the opening, Nishka Momentous Jewellery introduced a large-scale customer engagement campaign designed to attract footfalls and enhance brand interaction. The highlight of the initiative was a lucky draw offering high-value prizes, including 10 pavan (80 grams) of gold for 20 winners, 10 diamond rings, and five smartphones, including an iPhone. The draw was open to all visitors without any purchase requirement, although winners were required to be physically present at the time of announcement to claim their prizes.
In addition to the lucky draw, the brand also rolled out some limited-period promotional incentives for customers to provide them added value and encourage engagement with the new showroom.
The new store launch reflects Nishka Momentous Jewellery’s continued investment in the UAE’s competitive jewellery retail sector, particularly within Sharjah’s rapidly growing commercial and lifestyle landscape. By combining a strategic retail expansion with customer-centric promotional activities, the company aims to strengthen brand visibility and attract a wider consumer base.
With the new showroom in Sharjah, Nishka Momentous Jewellery enhances its physical retail network to five showrooms across the UAE – two in Dubai, two in Abu Dhabi and one in Sharjah.
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