Tanishq launches latest edition of its flagship ‘Festival of Diamonds’ across the Middle East

The festival will run across participating Tanishq stores across the Gulf Cooperation Council (GCC), giving customers the opportunity to discover one of the region’s largest collections of natural diamond jewellery

Dubai: Leading jewellery retailer Tanishq has announced the return of its flagship ‘Festival of Diamonds’, bringing one of the region’s largest collections of natural diamond jewellery to customers across the Middle East. Running from July 17 to August 31, 2026, the campaign features more than 10,000 natural diamond designs, spanning contemporary everyday pieces to statement jewellery for special occasions.

As consumers increasingly look for jewellery that fits into daily life and not just moments of celebration, this year’s ‘Festival of Diamonds’ is built around that shift. The collection includes delicate pendants, stackable rings, elegant earrings, bracelets and bridal creations, offering designs suited to every occasion and every generation. Every piece is crafted with 100% natural diamonds, reflecting Tanishq’s continued commitment to quality and authenticity.

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Speaking on the campaign, Niraj Bhakare, AVP and Chief Sales & Marketing Officer, Jewellery International Business, Tanishq, said, “Natural diamonds have always held a special place in celebrating life’s milestones, but today’s customers are also embracing them as an expression of everyday style. The ‘Festival of Diamonds’ reflects this evolution, bringing together a diverse collection of over 10,000 designs suited to different tastes and occasions. At Tanishq, we are equally committed to helping customers make informed choices, and the upcoming launch of our Diamond Expertise Centre in the UAE is another step towards making the diamond-buying journey more transparent and easier to understand.”

As part of the ‘Festival of Diamonds’, customers can enjoy exclusive offers across participating Tanishq stores in the Gulf Cooperation Council (GCC). The brand has put forward various incentives for diamond purchase by customers in the United Arab Emirates, Kuwait, Qatar and Oman, with offers announced locally in each place.

The ‘Festival of Diamonds’ will run across participating Tanishq stores, giving customers across the region the opportunity to discover natural diamond jewellery that combines strong design, trusted craftsmanship and full transparency.

Tanishq operates more than 450 stores in India and close to30 stores overseas across the UAE, Qatar, Oman, Singapore and the USA.

Tanishq’s parent company (Titan) has acquired a major stake in UAE-headquartered Damas Jewellery. This brings 146 Damas stores under the Titan corporate umbrella. Future expansion will target up to 25 new standalone Tanishq stores and 40-50 Damas outlets, with heavy emphasis on Saudi Arabia, Kuwait, Bahrain, and Qatar.

Retail Jeweller ME News