Bhima Jewellers expands UAE retail presence with new showrooms in Dubai and Sharjah

Next on the brand’s agenda is opening three more showrooms at Meena Bazaar, Hamdan Street and Lulu Hypermarket, Ajman

Dubai: Bhima Jewellers has expanded its UAE retail presence with the opening of two new showrooms located at Lulu Hypermarket, Al Barsha, Dubai, and Lulu Hypermarket, Muweilah, Sharjah.

Both showrooms are located on the second floor of the respective Lulu Hypermarkets, and allow the company to serve customers through established shopping destinations.

The new stores offer jewellery across categories including premium antique jewellery, diamonds, bangles, pendants, jhumkas and contemporary designs. The product range includes everyday jewellery as well as pieces for occasions, bringing together traditional designs and contemporary formats.

The Lulu Muweilah showroom was inaugurated in the presence of the Bhima family and Chief Guest Praveen Kumar Shetty, Chairman, Fortune Hotels, Dubai.

The Lulu Al Barsha showroom was inaugurated in the presence of the Bhima family, Chief Guest Shamsudheen K. Nellara, Managing Director, R.F. Combine, and Guest of Honour Salim M.A., Group Director – Global Operations, Lulu Group International, along with other guests.

Speaking on the occasion, Abhishek Bindumadhav, Managing Director, Bhima Jewellers, and Gayathri Suhas, Managing Director, Bhima Jewellers, thanked customers for their support and confidence in the brand. They also reiterated the company’s focus on craftsmanship, transparency, design, product range and service as it continues its UAE expansion.

The two store launches form part of Bhima Jewellers’retail expansion strategy to increase its presence in the UAE. The company said the response from customers to its stores is supporting its plans for further expansion in the market.

The retailer is now preparing to open three more showrooms in the UAE. These will be located at Meena Bazaar, Dubai; Hamdan Street, Abu Dhabi; and Lulu Hypermarket, Ajman.

The UAE remains an important overseas market in the company’s expansion plans, with the latest openings taking its retail presence into additional locations across the country. The upcoming stores in Dubai, Abu Dhabi and Ajman will further extend the network once operational.

Bhima Jewellershad a humble beginning in 1925 andan eventful journey since, growing into a major jewelleryretail chain with wide-reaching presence. Today, the brand operates 60 showrooms across India and the UAE.

Retail Jeweller ME News