Classic Jewels & Diamonds’ mega lucky draw sustains customer interest in vacation time

The promotion encouraged customers to plan their jewellery purchase while engaging them through recurring rewards

Abu Dhabi: Classic Jewels & Diamonds has concluded its three-month mega lucky draw campaign in the United Arab Emirates, combining purchase-led rewards with weekly gadget give-aways to strengthen customer engagement during the vacation season.

Customers purchasing gold worth AED 999 received one coupon, while those purchasing diamonds worth AED 999 received two coupons to enter the lucky draw. The campaign generated an impressive response, with more than 3,000 coupons collected over the three-month period.

The campaign featured weekly draws building up to the mega lucky draw, giving customers multiple opportunities to win. Weekly prizes included a Samsung S26 as the first prize, two Smart TVs as second prize for two winners and 10 gadgets for 10 third-prize winners.

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The three-month mega lucky draw culminated with one first-prize winner, two second-prize winners and 10 third-prize winners, offering customers a wider range of opportunities to participate and win.

Speaking about the campaign, Fazil Rahman, CEO, Classic Jewels & Diamonds, said, “The customer response to our mega lucky draw campaign was impressive. We got over 3,000 coupons.”

He added that the timing of the campaign was also important in driving participation. “We launched the campaign at the start of the vacation season in the UAE, so customers could plan their purchase accordingly,” said Rahman.

The extended promotional period allowed customers to factor the lucky draw into their purchase decisions, while the combination of weekly and mega draw prizes helped maintain engagement throughout the campaign.

For Classic Jewels & Diamonds, the promotion was not only about rewarding existing customers but also about creating an additional reason for potential customers to purchase jewellery during the campaign period. The purchase-linked coupon structure provided a straightforward participation incentive while the recurring draws kept the promotion active over three months.

Rahman confirmed that Classic Jewels & Diamonds intends to continue with similar customer-focused promotions in future.

The campaign highlights how jewellery retailers can use reward-led promotions to create sustained customer engagement, particularly during lean retail periods.

Classic Jewels & Diamonds operates four exclusive branches across the UAE, with locations at Gold Souk Extension in Dubai, Safari Mall and Rolla Mall in Sharjah, and Madinat Zayed in Abu Dhabi.

Written by Zara Fernandes

Retail Jeweller ME Exclusive