Retail Innovation
Innovative Jeweller DANI by Daniel K Opens Doors to Its Third Concept Store In Dubai
UAE, Dubai | 19 March 2018: One of the few brands worldwide to combine novel simulated diamond and gemstone designs with a finish using traditional fine jewellery techniques, DANI by Daniel K’s City Walk store opening follows on from the success of Dubai Mall and Festival City openings. Located in the relaxing setting of City Walk Phase 2 indoor area, the largest of Dubai’s three store locations DANI by Daniel K City Walk offers a unique shopping experience, including new look and feel. From high ceilings, deep blue silk glass jewellery cases, to copper and marble finishes as well as seated private viewing area – this destination shopping experience also houses never seen before collections.
Showcasing exclusive designs and specially curated collections that will be refreshed seasonally, fans of this innovative jewellery label can now enjoy a personalised shopping experience at City Walk with a pre-booked appointment with the designer or an in-store expert. A jewellery label with a difference this diffusion line was launched in New York in 2014 and born out second generation jeweller Daniel Koren’s realisation that there was a big gap in the market for accessible high-quality women’s jewellery for everyday wear.
Catering to his customers tastes Daniel Koren’s diffusion line works with affordable simulated diamonds and gemstones set in sterling silver to offer an attainable line without compromising on the impressive designs or technical expertise and fine craftsmanship that his real stone line offers.
Scooping multiple International awards for DANI by Daniel K, what sets Koren’s collections above fellow lines in affordable luxury and fine jewellery is the time invested into each individual piece. Stones are developed in the best labs worldwide and individually set, hand-cut on a diamond wheel in the same way as natural diamonds. With the naked eye, one cannot tell the difference between real stone designs and Koren’s diffusion line.
Daniel Koren Designer and Founder of DANI by Daniel K comments; “We are thrilled to be opening at City Walk and be able create this unique and personalised shopping experience for our growing clientele globally and throughout the GCC. We have many clients who fly in especially or spend a length of time in store deciding on pieces for a special event, trip or to suit a specific look and wanted to be able to offer a memorable space where we could accommodate not only individual appointments but family or groups of friends for a luxury and private shopping experience”.
Adding “City Walk was our first choice for our next location due to the indoor, outdoor walking areas and unwinding atmosphere, as well as surrounding trendy restaurants, cafes and access for our clientele to fellow sought after fashion and beauty retailers”.
Offering something for everyone no matter style preference or occasion. Head down to City Walk now to shop nine collections, from Koren’s famous Bridal jewels to the patented Uternity design, a symbol of eternal love featuring invisible settings. The Bohemian collection featuring fun and whimsical designs embodying free spirit, Charming using inspiring charms, Fashion line featuring contemporary everyday statement styles, Flower Girl found in botanical cluster designs with rainbow hues. Glamour Collection using large alluring stones in classic cuts, Faith Collection featuring iconic signs to express belief in style and the Socialite Collection to be worn proudly in the limelight.
Courtesy: Press Release
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