Damas opens pop-up boutique at the Al Maktoum Private Airport

Spreading its roots even further, the jewellery brand has opened up its newest store — a pop-up at the world’s largest VIP jet terminal, which will offer a diverse selection of its most iconic brands along with renowned international names

Damas has added another feather to its cap — a pop-up boutique at the world’s largest VIP jet terminal in Al Maktoum Private Airport.

Like all industries that bore the brunt of the Covid scare, the jewellery industry fumbled too, initially. But, contrary to many that are still struggling, it has promptly jumped back on its feet, courtesy the thirst to adopt technological and new-age marketing tools to do business the right way.

Damas has been one such brand that has dealt with the pandemic effectively. Starting from robust online campaigns to vaccinating its staff, it has left no stone untouched in ensuring that business remains unscathed. The innovative marketing techniques are showing beautiful returns as the jewellery brand has been expanding at a time when many are finding it hard to do so.

“We are happy to receive, meet and greet you at the world’s largest VIP Jet Terminal in Al Maktoum Private Airport (DWC). Our newest addition expands our network to welcome travellers from all over the world at our pop-up boutique at the terminal to be the first stop and jewellery destination for international visitors who want to experience the GCC’s undisputed number one jeweller from the region for the region. The boutique offers diverse selection of Damas’ most iconic brands alongside the most renowned international brands including Graff, Marco Bicego, Roberto Coin and Fope,” the company said in a post on their social media feed.

A month back, the brand opened a high-end glamorous and exclsuive luxury boutique at the Dubai International Financial Centre (DIFC).

Courtesy: Retail Jeweller World news