Lana Al Kamal Jewelry ties up with Dubai florist to offer customers anintegrated gifting service

The service is meant for customers based in Dubai, where the brands will offer stylized gift presentations for birthdays, anniversaries, bridal celebrations and other occasions

Dubai: Lana Al Kamal Jewelry recently announced a collaboration with florist Âme Artistic Studio, through which it allows customers to send curated floral arrangements along with jewellery gift purchases from the brand. Customers can now picka flower arrangement of their choice, to be delivered along with their jewellery orders, at an additional cost.

The integrated gifting option applies to customers based in Dubai, where the brands will offer stylized gift presentations for birthdays, anniversaries, bridal celebrations and other occasions.

In addition to individual orders, the partnership also focuses on private events and corporate gatherings. Clients can work with both brands to develop jewellery pieces for specific occasions, paired with floral arrangements that align with the event format. This approach enables a coordinated gifting solution for hosts and organizers seeking a structured presentation.

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Âme Artistic Studio, with its expertise in floral design, brings a complementary layer to the collaboration. By integrating jewellery with floral arrangements, the initiative creates a cross-category offering that responds to demand for combined gifting formats.

The initiative supports brand visibility through social media. Both brands are sharing content around the partnership, including order presentations, event collaborations and client experiences. This digital presence allows the initiative to reach audiences beyond physical transactions, extending engagement through story-telling.

This also reflects a shift towards bundled offerings that combine products and services. By linking jewellery with floral offerings, the brand has created an expanded proposition that supports customer engagement and repeat interaction across occasions.

Lana Al Kamal Jewelry was founded in 2018by architect and designer Lana Al Kamal. The brand operates within the fine jewellery segment, with a focus on handcrafted pieces. Its design approach draws from architectural methods and references to Emirati heritage, shaping collections that reflect both structure and cultural context.

Retail Jeweller ME News