Tanishq rolls outs OOH promotions for its Onam-inspired jewellery collection in UAE 

Notable motifs in the collection include elements such as boat races, Mohiniyattam dance, houseboats, and elephant parades 

Dubai — Tanishq has launched an exquisite new jewellery collection inspired by the Onam Festival, prominently featured on major outdoor advertising platforms across the UAE. The campaign, which began in the first week of September 2024, utilizes hoardings and unipoles to showcase the Onam Ormakal collection, with a special focus on the standout piece, the “Vallam Kali Haram.” 

This collection is a tribute to Kerala’s rich cultural heritage, celebrating the festive spirit of Onam. Each piece is meticulously crafted, offering a unique and exclusive design that captures the essence of the season. From delicate necklaces to striking earrings, the Tanishq Onam collection provides a range of options for those looking to celebrate or simply adorn themselves with exquisite jewellery. 

Notable motifs in the collection include elements such as boat races, Mohiniyattam dance, houseboats, and elephant parades. The centerpiece, the “Vallam Kali Haram,” features a stunning gold boat race figure embellished with pink flowers, intricate Indian designs, and stones. Accompanied by elegant earrings from the Onam Ormakal collection, the visual campaign showcases a beautiful Indian woman in a sari wearing the necklace, exemplifying the artistry and craftsmanship that Tanishq is known for. 

The Tanishq UAE logo is prominently displayed throughout the campaign, reinforcing the brand’s presence in the region. Following a successful outdoor advertising campaign in August 2024, this latest initiative further highlights Tanishq’s commitment to connecting with the community through culturally inspired designs. 

The Retail Jeweller ME News