RJ Market Watch
La Marquise’s Lumière collection casts the limelight on the yellow metal, with a twist
La Marquise has launched its newest collection in the Middle east, that celebrates the power of gold in a new light.
Inspired by perhaps the most sought-after metal in history, gold, La Marquise Jewellery’s Lumière collection looks at using the precious metal as a foundation for uplifting, statement jewellery pieces. As the star of the collection, Lumière focuses on playing with elevated concepts and timeless designs for an unparalleled jewellery aesthetic. Featuring only the best of materials, Lumière focuses on a unique mirror polishing technique which leads to reflective surfaces for the ultimate shine.
The collection features a line-up of bangles, earrings, rings, and pendants, focusing on yellow, rose and white gold undertones with high-quality diamonds for the ultimate jewellery look. Finished with a U-setting of diamonds and fine finishing, it won’t be surprising if you find your timeless jewellery essentials with Lumière.
How is this unique? Lumière celebrates the most sought-after metal in history, Gold! This transcendent metal is the star of the show. Merging this with our timeless design concept and elevated craftsmanship, helps us achieve the status of an ‘enduring classic’. Crafting gold is not for everyone, and we have done justice to this storied metal by introducing a collection that uses a mirrored polishing technique which is highly refractive, radiates light and will develop a lovely patina over time. The raised and intricate U-Setting of diamonds along the borders allows it to breathe easily and protects the polished layer for a longer period.
“Lumière is one of the more classic collections we have released in recent times. The beauty is in its simplicity, wherein the lack of clutter allows the wearer to showcase a sense of understated elegance. The collection is versatile and truly an everyday wear. We are certain that everyone who buys this piece will cherish it for decades to come as it’s a true classic,” said Nishith Shah, CEO, La Marquise Jewellery.
The Lumière pieces have received a very positive response both in the jeweller’s boutiques and across digital and social platforms. Majority of the customers who purchased pieces from the collection have been reported as immensely satisfied and have shown keen interest in other existing and upcoming designs from the brand.
La Marquise’s huge production operation, located in the heart of Dubai, is one of the region’s largest for diamond jewellery. It supports a sustainable working environment with over 200 artisans, allowing the jeweller to give consumers with the best quality exquisite jewellery. Its multiracial team of designers, who come from a variety of aesthetic and technological backgrounds, has received several honours throughout the world. The designers create bespoke items as well as ideating and drawing designs that become the dazzling pieces seen at La Marquise.
The true heroes of La Marquise, according to the brand page, are the extremely trained artisans who make the magic happen – from die cuts to metal casting, setting, and polishing, they meticulously handcraft each item. To guarantee that La Marquise’s highest standards are consistently reached, the creative force is continually engaged, appropriately paid, and fostered. Because each piece is handcrafted with love and care, their happiness and well-being are mirrored in the final product.
Courtesy: Retail Jeweller World Exclusive
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