Global Ice is becoming the new reference point for diamond jewellery in Dubai

From college benches to adorning celebrities with diamonds, Global Ice has stood out as the go-to-jewellers for famous individuals in France, selling the most stunning iced out watches and diamond chains to the biggest names in the country. Headed by Sofian, its 23-year-old CEO, the company recently expanded its operations to Dubai and has already encountered great success.

As with many businesses, Global Ice was born in 2019 from a trivial idea which turned out to be revolutionary. Fascinated by US rappers’ jewellery, two 19-year-old students aimed to bring the hip-hop jewellery trend to France. The brand started off by selling affordable iced out jewellery online, such as 100$ Cuban link chains, Sofian recalls. Quickly, their brand drew rappers’ and football players’ attention.

The secret to Global Ice’s success lies in its commitment to quality and craftsmanship. Unlike many jewellers who outsource production to cheap labour countries, Global Ice has its own workshop and diamond setters, ensuring full control over manufacture to provide the best quality. “We focus on quality and craftsmanship rather than profit. We don’t cut corners on our pieces. When people buy luxury products, they want to get their money’s worth,” Sofian says.

When asked what sets Global Ice apart from its competitors, Sofian said, “We pride ourselves on educating our clients about high-end jewellery, teaching them how to identify good and bad diamond settings, what the right price for a piece is, and important diamond characteristics. We also offer a VIP service to all of our customers, regardless of their status.”

Courtesy: Khaleej Times