L’azurde to present its gold jewellery at TFWA Cannes and target travel retail sector for growth

The Saudi Arabia-based brand has capitalized on post-pandemic sales growth and aims to create exclusive collections with more travel retail partners. Its contemporary designs resonate globally, from the Middle East to Europe and Asia, reflecting its vertically integrated approach and digital focus

Saudi Arabia-based L’azurde will return to showcase its gold jewellery collections at the TFWA World Exhibition in Cannes this October, as it earmarks the global travel retail sector for growth in 2023-24.

Known for its 40-year heritage and expertise in gold and diamond jewellery collections, L’azurde plans to work with more travel retail partners to tailor-make exclusive collections. The company attended TFWA Asia-Pacific Singapore in May, where it showcased a number of new business opportunities in Asia.

L’azurde Head of GTR, Martine Larroque said: “I have seen an excellent response to the brand’s expansion plans in travel retail so far. The company has many years of vertically integrated product design, retail expertise and supply chain management. Travel retail is very much on the agenda for growth. L’azurde’s latest collections have something for everyone – from airport retail to inflight and cruise retail.”

L’azurde reports a healthy uptick in its post-pandemic sales and wants to capitalize on its double-digit sales growth, which saw investments in e-commerce and an acceleration of the company’s transformation to sell modern and affordable jewellery with a higher margin of profit, appealing to a more contemporary consumer. L’azurde CEO Sélim Chidiac said the jewellery and gold specialist had been able to transform the pandemic crisis into a favourable opportunity to boost its digital activities and retail expansion.

The company offers a range of elegant, contemporary and exclusive jewellery collections. Known for its expertise in multiple gold-carat offerings, the high-design crafted brand signature appeals to customers across the Middle East. It is finding new audiences in Asia and Europe, where the varied designs meet different tastes and jewellery for all occasions. It has a strong presence in the Gulf region and the Middle East. The vertical operator provides a direct sales service to its customers in its stores located in the most prestigious markets and commercial shopping centres in Saudi Arabia and Egypt, in addition to the online shopping service through its e-commerce platform lazurde.com.

Courtesy: dfnionline.com