De Beers to provide specific country origin data for its diamonds from the start of 2025

Using Tracr, the company’s diamond traceability digital platform, De Beers will list single country of origin for all newly registered diamonds exceeding 0.5 carats in polished form

London: The De Beers Group recently announced that it will provide data on country of origin for all De Beers-sourced rough diamonds above 1.25 carats that are newly registered on Tracr, the company’s diamond traceability digital platform.

From the start of 2025, this will be extended to rough diamonds above 1 carat in size (equivalent to approximately 0.5 carats and above in polished form), thereby aligning with the size threshold for new diamond import requirements for G7 countries.

For the first time, this will enable diamond jewellery consumers to engage with the unique journeys their diamonds have taken from source.

The announcement was made at a ‘Spotlight on Diamonds’ event hosted in Paris and attended by leading luxury jewellery brands. At the event, the De Beers Group also provided insights into its broader sustainability progress as part of its Building Forever framework, highlighting how the business will focus on priority areas of livelihoods, climate and nature.

Al Cook, CEO of De Beers Group, said: “For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale. We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”

Previously, Tracr certified the origin of diamonds sourced from De Beers as ‘DTC’ origin, indicating they came from one of the company’s four locations: Botswana, Canada, Namibia or South Africa. This reflected De Beers’ aggregation process (blending together like for like types of diamonds regardless of which of the four countries they were produced in). Now, with new proprietary scanning technology and AI-driven algorithms, Tracr can ‘digitally disaggregate’ diamonds to confirm their specific country of origin.

Retail Jeweller ME News