Sharjah to host 56th Watch and Jewellery Middle East Show with global exhibitors from September 24

With over 500 exhibitors, 1,800 designers, and national pavilions from key jewellery markets, the show will reinforce the emirate’s role as a strategic trade hub for the global gold and jewellery industry 

Sharjah: Sharjah is preparing to host the 56th edition of the Watch and Jewellery Middle East Show, taking place from September 24 to 28, 2025, at Expo Centre Sharjah. The show is recognised as the largest and most influential gold and jewellery trade exhibition in the UAE and across the region. It is organised by Expo Sharjah with the support of the Sharjah Chamber of Commerce and Industry. 

The exhibition will bring together more than 500 local and international exhibitors representing 21 countries, along with 1,800 designers, manufacturers, and professionals from across the jewellery sector. Spanning 30,000 square metres, the event will feature extensive showcases of gold, diamond, watch, gemstone, and fashion jewellery collections. 

The previous edition of the show achieved record-breaking results, generating sales of AED 105 million. It drew more than 87,000 visitors from 106 countries and attracted 1,400 trade professionals from 63 countries, underlining its reputation as a leading business platform in the global jewellery calendar. 

This year’s edition will see participation from leading brands and designers based in the UAE, Italy, India, Turkey, the United States, Russia, the United Kingdom, Japan, China, Singapore, Hong Kong, Lebanon, Malaysia, Saudi Arabia, Egypt, Bahrain, and Kuwait. New exhibitors from Australia, Myanmar, and Pakistan will also make their debut, signalling the continued expansion of the show’s global reach. 

National pavilions will be an important highlight, with dedicated spaces from India, Singapore, and Thailand, while more than 50 Italian exhibitors will showcase their latest collections. These pavilions will include a wide range of gold, diamond, pearl, timepiece, and gemstone creations, reflecting the most recent international design trends. 

Visitors will be able to attend the show from Wednesday through Sunday, with opening hours from 1:00 PM to 10:00 PM, except Fridays, when timings will run from 3:00 PM to 10:00 PM. Alongside the exhibition, a programme of workshops and industry-focused activities will provide insights into jewellery manufacturing, design innovations, and professional skills development. 

His Excellency Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, said that the event’s consistent growth reinforces Sharjah’s role as a regional trade hub. He emphasised the show’s importance for entrepreneurs, investors, and professionals from around the world. He also reaffirmed Expo Sharjah’s commitment to supporting competitiveness and innovation across the jewellery industry while offering a strong platform for market insights and emerging trends. 

Retail Jeweller ME News