Joyalukkas opens new showroom in Fujairah, renovated store on Dubai’s Damascus Street

Attended by key dignitaries and company directors, the store marks another step in the brand’s UAE expansion strategy, offering a comprehensive range of gold, diamond, polki, and precious jewellery alongside special inaugural offers 

Dubai: Joyalukkas, one of the most trusted names in global jewellery retail, inaugurated its new showroom in Fujairah on 29 October 2025, further strengthening its footprint across the UAE. The event was attended by a distinguished gathering, including H.E. Sharief Habib Alawadhi, Director General of Fujairah Free Zone; Mustafa Mohammed Ahmed Al Shareef; and Dr. Puthur Rahman, Manager of the Private Department of the Ruler of Fujairah. The ceremony was led by John Paul Alukkas, Managing Director – International Operations; Sonia Alukkas, Director – International Operations; and Antony Jos, Executive Director – Indian Operations. 

The launch drew strong participation from dignitaries, industry associates, and loyal customers who witnessed the unveiling of what the brand described as a new landmark for jewellery retail in the Emirate. Established in the UAE in 1987, Joyalukkas has grown into a major retail presence in the region, and the new showroom underscores its continuing commitment to accessibility and service excellence. 

The Fujairah showroom has been designed to create a premium yet welcoming atmosphere, combining contemporary design elements with spacious display zones. The layout allows customers to explore gold, diamond, polki, and precious stone collections with ease, supported by a team trained to offer personalised guidance. The showroom houses a wide spectrum of designs—from traditional bridal sets to modern diamond jewellery—curated to meet varied tastes and occasions.

To mark the inauguration, Joyalukkas announced an inaugural bonanza offer: customers purchasing diamond, polki, precious, or pearl jewellery worth AED 3,500 and above will receive an AED 200 gift voucher, along with 0% deduction on old gold exchange. The offer remains valid until 16 November 2025. 

Speaking on the occasion, John Paul Alukkas said, “Our journey, which began in Kerala in 1956 and took root in the UAE in 1987, has always been guided by our customers’ trust. The opening of this showroom in Fujairah is an important step in our commitment to serving communities with quality, authenticity, and excellence.” 

Joyalukkas has also recently unveiled its renovated showroom on Damascus Street, Dubai. The redesigned space reflects the brand’s evolving aesthetic, offering enhanced displays and a refreshed luxury retail experience. The Damascus Street store is also celebrating its reopening with the same inaugural offer valid until 16 November 2025. 

About the brand 

Headquartered in Dubai, Joyalukkas has a total of over 160 stores across 11 countries, with about 100 of those stores located in India. The company has a global presence that includes countries in the GCC, US, UK, Singapore, and Malaysia, in addition to its India-based showrooms. 

Retail Jeweller ME News