Global brands converge in Sharjah as Watch & Jewellery Middle East Show amplifies demand

The 57th edition of the show, being held at Expo Centre Sharjah, is one of the region’s largest gold and jewellery exhibitions

Sharjah: The 57th edition of the Watch and Jewellery Middle East Show has opened at Expo Centre Sharjah, reaffirming its position as a key commercial and trend-setting platform for the regional jewellery industry. Featuring over 400 exhibitors from 19 countries, the event brings together global manufacturers, designers and luxury watchmakers at a time when the Middle East continues to strengthen its relevance in the global gold and jewellery trade.

Organized by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry, the show spans 30,000 square metres and showcases a wide spectrum of offerings, from gold, diamond and gemstone jewellery to luxury timepieces and advanced manufacturing technologies. Beyond product display, the exhibition reflects evolving consumer preferences, including rising interest in laboratory-grown diamonds, high-design pieces and culturally inspired collections that blend tradition with contemporary aesthetics.

The event’s growing scale builds on strong momentum from its previous edition, which attracted over 91,000 visitors, highlighting robust regional demand and sustained consumer appetite for jewellery across price segments. This consistent footfall signals not just retail interest but also the show’s effectiveness as a B2B sourcing hub, enabling cross-border trade and supplier diversification for regional retailers.

Founded in 1993, the Watch and Jewellery Middle East Show has evolved into the region’s longest-running and largest exhibition of its kind. Its bi-annual format is a strategic differentiator, aligning with key buying cycles such as spring weddings and year-end festive demand, thereby offering exhibitors multiple opportunities to drive annual business growth.

For the Middle East jewellery industry, the show’s significance lies in its role as a convergence point for global supply chains and regional demand. Increasing participation from international brands and manufacturers reflects growing confidence in the Gulf as both a consumption and distribution hub. At the same time, the presence of technology and packaging solutions points to gradual formalization and modernization within the trade.

As competition intensifies and consumer expectations evolve, platforms like the Watch and Jewellery Middle East Show are becoming critical for market visibility, trend adoption and relationship-building. Its continued expansion signals not only the resilience of the regional jewellery sector but also its ambition to position itself more prominently within the global luxury ecosystem.

Retail Jeweller ME News