Divine Solitaires forges strategic tie-ups with Maha Al Sibai Jewellery and Siroya Jewellers

Customers can experience the product firsthand at the brand’s shop-in-shop counters, while benefiting from the established credibility of the two retailers

Dubai: Natural diamond solitaire brandDivine Solitaires is strengthening its presence in the United Arab Emirates through strategic retail partnerships with Siroya Jewellers and Maha Al Sibai Jewellery, introducing a differentiated solitaire proposition built around measurable quality standards, transparent pricing and complete product traceability. Through dedicated Shop-in-Shop counters at both retail destinations, consumers will now have access to a buying experience designed to provide greater confidence and clarity in diamond jewellery purchase.

The move comes at a time when the UAE’s jewellery sector continues to expand. The UAE luxury jewellery market was valued at approximately $ 1.24 billion in 2025 and is projected to reach $ 2.24 billion by 2030. The country’s natural diamond jewellery market, currently estimated at $ 1.3 billion, is also expected to see sustained growth, supported by rising disposable incomes, luxury tourism and increasing demand for jewellery that combines emotional significance with enduring value.

Physical retail remains an important part of the customer journey today, particularly for high-value purchases where consumers seek expert guidance and a deeper understanding of quality. Divine Solitaire’s Shop-in-Shop format allows customers to experience the product firsthand, understand the distinctions in quality and craftsmanship, and engage with the brand’s strict quality proposition in a more immersive environment while benefiting from the established credibility and customer relationships of both Siroya Jewellers and Maha Al Sibai Jewellery.

As part of the strategic expansion initiative, Jignesh Mehta, MD & Founder, Divine Solitaires, along with Hari Garg, National Business Head, recently engaged with retail partners Chandu Siroya and Rohan Siroya of Siroya Jewellers, as well as Maha Al Sibai of Maha Al Sibai Jewellery, to discuss the long-term vision for the partnerships and opportunities to further elevate the natural diamond solitaire experience for consumers in the region.

Commenting on the expansion, Jignesh Mehta, MD & Founder, Divine Solitaires, said, “The UAE has always been a strategically important market for us because of its position as a global jewellery hub and the sophistication of its consumers. Through our proprietary 123 quality parameters, Hearts & Arrows precision standards, transparent pricing framework and product traceability, we aim to give customers complete confidence in one of life’s most meaningful purchases. The response we have received in Dubai reinforces our belief that consumers increasingly value assurance, trust and transparency alongside exceptional quality.”

Chandu Siroya, Founder, Siroya Jewellers, said, “Consumers today are far more informed than they were a decade ago. They want to understand what they are buying, what sets it apart and why it deserves their trust.”

To this, Rohan Siroya, Founder and CEO of Evermore from the Siroya Group, added, “Divine Solitaires brings a strong quality proposition and a level of transparency that resonates with these expectations. We believe the brand will be a valuable addition to our offering.”

Maha Al Sibai, Founder & CEO, Maha Al Sibai Jewellery, said, “There is a growing appreciation among consumers for jewellery that combines craftsmanship with credibility. Divine Solitaires has built a strong reputation around quality and consumer trust, making it a natural fit for our customers and our business. We are excited to introduce the brand’s solitaire collections to the market through this partnership.”

Divine Solitaires has a presence across 200+ retail stores in 100+ cities. The UAE expansion forms part of its broader international growth strategy, as it aims to build consumer confidence in the natural diamond solitaire category across India and international markets.

Retail Jeweller ME News