Retail Innovation
Firoz Merchant, From School Dropout in Mumbai to Billionaire Pure Gold Owner in Dubai
From the crowded chawls (tenements) of Mumbai, India, to a sprawling mansion in Dubai’s Palm Jumeirah, Firoz Merchant’s story is pure gold.
Sixty-year-old Merchant, founder and chairman of Pure Gold Jewellers, had a tough childhood. His earliest memory is from when he was six. His father, Gulam Hussain, was a real estate broker and his mother, Malekbai, a housewife. Hussain was the sole earning member for the family that comprised 11 members. They lived deep in poverty.
The family (all 11) lived inside a 100-square-foot room in the ‘Imamwada’ chawl of Mumbai’s Bheendi Bazaar. For those of you not familiar with the concept of a chawl – it is tenement housing, a residential option for the poor in the city. Each building of this type has kholis, or rooms, with a little space for a kitchen and a tiny living room. There are no toilets or baths inside the unit and people have to go outside the building to use these facilities.
“We were a poor middle-class family. Every day was a struggle. I was the eighth child for my parents and very close to my father. I would hold his hand and go along wherever he took me,” he recalls.
“My father taught me to embrace our struggles with compassion and gratitude. Every time I felt I was losing ground in life, he would tell me to find the strength from within. There was no room for self-pity, we just had to get on with life and accept what we had been dealt.”
Merchant said he had to drop out of school when he was in Grade 2 as his father could not afford his tuition fees. “I was a good student. In Grade 1, I did well in academics and stood second in class. The teacher even awarded me a certificate of merit. But sadly the following year my father had to pull me out of school as there was no money for my education. And so my father was the teacher; in fact, he was a body of wisdom and knowledge and I learnt the art of survival from him.”
Life and its struggles continued for the young Merchant. It was only when he turned 13 that the family slowly started seeing better times. “There was no drastic change in our lives, just that the struggles seemed easier to handle now than it did before.”
Merchant helped his father in his real estate brokerage. Every day he would go to work with him where he watched his father connect with customers and close deals. Life started to look brighter.
In 1980, Merchant married Rozina, a girl from Mumbai, and this he says was a turning point in his life. “I came to Dubai for my honeymoon. During my visit, I made a trip to the Gold Souq. I fell in love with the place. As I walked inside, seeing the dazzling yellow metal adorn shops and jewellery stores – the glitz and glamour of it all – [made me] dizzy. I was awestruck and immediately wished to live in Dubai to run a jewellery business.”
Courtesy: Gulf News
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