Retail Innovation
World’s Foremost ‘Only Diamond Show’ Bharat Diamond Week [BDW] goes digital
Show to support large number of buyers to get back into business by offering a much wider variety of products and increased number of exhibitors through the BDW – DIGITAL PLATFORM
The organizing committee of Bharat Diamond Week [BDW], world’s foremost ‘only diamond show’ decided that the BDW will go Digital. The decision was taken by the committee over an online meeting today. The Bharat Diamond Week in its 4th edition was slated to be orgnaised during the first week of August 2020. Looking at the unprecedented events that are transpiring the world over due to the dreaded COVID 19, it was decided by the committee to go digital. Keeping in mind the status of various gem and jewellery economies that are more or less in a lock down stage without knowing a logical ending to this COVID phenomenon, the committee felt the need for making diamonds available to the buyers once the industry get back into business, and what better way of servicing them than a ‘DIGITAL MEDIUM’. BDB cares about the health of buyers and in present senerio it may not be advised to travel, therefore BDB commitee decided to cancel the physical show that was to be held in August between the 5th to 7th this year, and transform the same into a digital medium was taken in the meeting.
Bharat Diamond Week organizers felt that BDW should rise to the occasion keeping in mind the thousands of buyers spread across who would go jobless without the availability of raw materials. ‘Digital platform would definitely give all those buyers an avenue to buy and go on with their respective business’ opined Anoop Mehta, President Bharat Diamond Bourse.
While the dates of the transformed show into a digital platform is yet to be announced, it is imperative that the “BHARAT DIAMOND WEEK – DIGITAL” will make a difference to huge number of buyers worldwide. Bharat Diamond Week – Digital will be built on a secured platform with critical and important features that has never been seen before. This securitized digital platform will enable buyers and sellers to have a ‘close to realistic’ feel regarding all the products showcased. Buyers and sellers will have an unmatched meeting environment, discussion board and many other features including logistic recommendations. All this and more will make the “Bharat Diamond Week – DIGITAL” a not to be missed online event.
Courtesy: Retail Jeweller India News service
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