Alfardan Jewellery marks expansion with new boutique at Galleria Mall, Abu Dhabi

The jeweller’s multi-brand retail model supports customer access, visibility and long-term growth within the UAE jewellery market

Abu Dhabi: Alfardan Jewellery has added to its retail presence with a new boutique at Galleria Mall, Abu Dhabi, marking a further step in expanding its network across the United Arab Emirates. The new boutique adds to the brand’s existing locations in the UAE capital, including The Galleria at Al Maryah Island and Nation Towers Mall, both key retail destinations.

The Galleria Mall location places the boutique within a retail environment that attracts both local and international visitors. By positioning its store in such locations, Alfardan Jewellery aligns its expansion with areas that support sustained customer traffic and purchasing activity. The move also reflects a focus on maintaining visibility across established shopping hubs in Abu Dhabi.

The new boutique continues the brand’s approach of offering fine jewellery collections within a physical retail environment that supports direct customer engagement. With a legacy of over five decades, Alfardan Jewellery operates across categories including diamond jewellery, precious stones and pearl collections, reflecting its long-standing association with the region’s pearl heritage.

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The brand’s retail model combines its in-house collections with a portfolio of international jewellery labels. Its boutiques feature names such as Yeprem, Terzihan, Azar Gems, Liapis, Susana Martins, Zaia and Grovana, enabling customers to access multiple design perspectives within a single retail space. This multi-brand structure allows the company to address varied consumer preferences while maintaining a consistent retail format.

In its product offerings, the brand continues to focus on design and craftsmanship. Its work in enamel detailing and diamond settings forms part of its design approach, while its pearl collections connect to its historical roots in the region. This combination supports continuity between heritage and current retail demand.

By strengthening its retail network in Abu Dhabi, Alfardan Jewellery is building a base for future growth while maintaining its position within the regional jewellery sector.

Alfardan Jewellery operates a significant network of luxury boutiques, with a primary concentration in Qatar, featuring prime locations in Doha, including the Pearl-Qatar, Villaggio and Landmark Mall. The brand’s network extends across the GCC, with locations in Dubai, Riyadh and Muscat, serving as a major retailer for high-end brands.

Retail Jeweller ME News