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Kerala playback singer Hanan Shaah appointed brand ambassador for Zivora Gold and Diamonds
Shaah, a Malayalam singer and social media creator, will support the brand’s consumer engagement and digital-led communication
Dubai: Zivora Gold and Diamonds has appointed Malayalam playback singer and social media creator Hanan Shaah as its new brand ambassador, marking a push to build stronger consumer connect with Malayalis in the UAE through a recognizable personality with a significant digital presence. After the appointment was announced, Hanan featured in a series of consumer-facing activities for the jewellery brand.
The association positions Shaah as a key face of Zivora’s communication as the brand looks to combine jewellery with entertainment, social media engagement and culturally relevant experiences. His role has already extended beyond conventional brand appearances, with the singer participating in customer-led and promotional activities designed to create direct interaction with audiences.
Following his appointment, Hanan Shaah joined Zivora’s Onam celebrations, where the brand highlighted Kerala’s cultural traditions through traditional games, a Sadhya feast served on banana leaves and employees dressed in kasavu attire. His association adds a celebrity-led layer to the brand’s festive communication while reinforcing its connection with Kerala’s cultural identity.
In another initiative, Shaah surprised newlyweds during their traditional wedding celebration, presenting them with diamond necklaces from Zivora Gold and Diamonds. The activity brought the brand ambassador association directly into a wedding setting, connecting the brand with one of the strongest consumption occasions for jewellery in the market.
Shaah has also been fronting a large-scale giveaway promoted in connection with Zivora, extending the ambassador’s role into social media-led customer acquisition. The promotion offers participants the chance to win three iPhone 18 Pro devices or three pavan of gold. To participate, consumers are encouraged to follow Zivora Gold and Diamonds on Instagram, subscribe to Hanan Shaah’s YouTube channel, share the give-away reel with friends and comment on the brand’s social media post.
The campaign reflects Zivora’s use of Shaah’s digital influence to drive visibility, participation and audience interaction beyond traditional advertising. His presence across Instagram and YouTube provides the brand with additional platforms to engage younger, digitally active consumers.
Zivora Gold and Diamonds is a UAE-based jewellery retailer, with stores at Karama Centre, Madina Mall and Gold Souk in Dubai.
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