Alfardan Jewellery partners Qatar Airways Privilege Club to integrate frequent flyer reward points into its stores

The initiative allows Privilege Club members to link their Visa or Himyan payment cards to their accounts and automatically collect and redeem Avios reward points at Alfardan Jewellery boutiques

Doha: Alfardan Jewellery has announced a strategic partnership with Qatar Airways Privilege Club, enabling its members to earn and redeem Avios loyalty reward points seamlessly across the jeweller’s retail store network. The collaboration integrates Alfardan Jewellery into the airline loyalty programme’s Card-Linked Offers (CLO) ecosystem, enhancing value for high-net-worth clients while reinforcing experiential luxury retail.

Avios reward points are used by several airline frequent flyer programmes, and they function like a travel and lifestyle currency. The partnership allows Privilege Club members to link their Visa or Himyan payment cards to their accounts and automatically collect Avios on qualifying purchases at Alfardan Jewellery boutiques. Members earn one Avios for every QR 4 spent, with a minimum transaction value of QR 3,000. The integration removes the need for separate loyalty enrolments or manual redemption processes, aligning with broader global trends towards frictionless, digitally enabled luxury retail.

By linking fine jewellery purchases with travel rewards, the partnership introduces an additional incentive layer for affluent consumers, encouraging repeat engagement and strengthening brand affinity. Clients can redeem Avios across a wide range of travel, retail, dining and lifestyle experiences, extending the value of jewellery purchase beyond traditional ownership.

Antoine Berberi, Chief Operating Officer of Alfardan Jewellery, said the collaboration reflects the brand’s commitment to enhancing customer journeys. He noted that Alfardan Jewellery has long focused on combining heritage, craftsmanship and emotional significance, and the partnership introduces a new dimension of convenience and reward. Berberi added that aligning with Qatar Airways Privilege Club enables the brand to deliver a more integrated luxury experience, merging meaningful purchases with tangible lifestyle benefits.

The partnership also supports Privilege Club’s strategy to expand Avios earning opportunities across premium retail segments. By partnering with one of Qatar’s most prominent jewellery houses, the programme strengthens its relevance among luxury consumers and reinforces its positioning beyond travel into broader lifestyle categories.

Alfardan Jewellery is one of Qatar’s leading luxury jewellery retailers, with a strong presence across major malls, luxury hotels and standalone mono-brand boutiques. Its extensive retail footprint and partnerships with globally recognised maisons position it as a key player in the region’s high-end jewellery market.

Alfardan Jewellery operates boutiques across key retail and hospitality destinations including Doha Festival City, Landmark Mall, Mall of Qatar, Place Vendôme, Villaggio, Printemps Doha and The Pearl-Qatar. The brand also manages mono-brand boutiques for leading global names such as Chaumet, Chopard, Marli, Tiffany & Co. and Vacheron Constantin.

Retail Jeweller ME News