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Brands celebrate Eid-ul-Fitr with cross-industry collaborations and collections blending creativity and tradition



Brands celebrate Eid-ul-Fitr with cross-industry collaborations and collections blending creativity and tradition

TOKTAM, Al Fardan Jewellery, Jwaher Jewels and Bafleh Jewellery among others celebrated the festivities with exclusive offers, collaborations and fresh collections resonating with the spirit of Eid

MENA: The festival of Eid marks a time of joy and togetherness for Muslims around the world. In the Middle East, this auspicious occasion is a time for spiritual reflection and a moment to adorn oneself with the finest jewellery symbolizing tradition, and cultural richness. Here’s a look at what jewellery brands across the region have curated in terms of the collections to complement their vibrant Eid attires.


Toktam Shekarriz, Founder of Dubai-based jewellery design and manufacturing company TOKTAM collaborated with clothing brand Amal Al Mulla for Eid this year to enhance visibility, celebrate cultural diversity and creativity.

Shekarriz added, “Our collection of stackable bracelets and bangles, including pieces from the Candy Crush charms, Rose bracelet and bangles, and signature Ashkal bracelet collections, offers a versatile look. Mixing metals, textures, and gemstones adds depth and dimension, making them perfect for the festive celebrations. Our signature Ashkal Collection, among others, offers pieces that have flexibility and longevity, making them perfect for Eid celebrations and beyond.”

La Marquise Jewellery

La Marquise Jewellery unveiled its new collection for Eid, featuring a combination of emerald, coral, lapis lazuli, mother of pearl, and onyx, promising to elevate its clients’ Eid ensemble. Inspired by the spirit of Eid, each piece in the collection was crafted to reflect the beauty and rarity of the gemstones used.

Maher Jewellery

From gold necklaces to earrings, Maher Jewellery’s Eid collection included standout pieces such as the moon-shaped gold necklace featuring a gold chain holding a black-and-white pendant in the shape of a moon, paired with matching finger ring and earrings with a gold tear design.

Al Fardan Jewellery

Al Fardan Jewellery celebrated Eid with a range of jewellery pieces that blends traditional beauty with modern luxury. From classic diamond necklaces to modern statement earrings, each piece is designed to commemorate regional grace and festive modern sophistication.

Liali Jewellery

The Carine Collection by Liali Jewellery features jewellery inspired by the stars and constellations that light up the night sky. Each piece in this collection offers a luminous glow under the moonlight, perfect for celebrating Eid al-Fitr.

SeaPearls Jewellery

Oman’s SeaPearls Jewellery turned this Eid into a cherished memory for children with their Kids Jewellery collection designed to create traditions and stories for a lifetime. From adorable pendants to bracelets, these pieces celebrate childhood and the joy of Eid to make children feel special.

Bafleh Jewellery

Bafleh Jewellery celebrated Eid with special gold jewellery offers and new collections. Blending traditional designs with contemporary charm, Bafleh’s Eid pieces, from intricate necklaces to delicate bangles, reflected the rich heritage of craftsmanship suitable for festive gatherings as well as simple get-togethers with loved ones at home.

By Bushra Satkhed

Retail Jeweller World Exclusive