Devji Aurum relaunched a limited edition gold and gemstones collection called Ruhi

Devji Aurum has relaunched their Ruhi Collection which has been designed and crafted with pure elegance. Crafted in gold and gemstones, the collection consists of various necklace sets, rings and bangles. The signature Ruhi Collection is an extensive line that spans over two decades and encapsulates the brand’s rich legacy of exquisite artistry and ethnic luxury. The collection highlights only the highest-grade handcrafted gold skins, diamonds, and precious and semi-precious gems, resulting in exclusive masterpieces and statement creations, with each piece carrying a distinctive story.

Devji was established in 1950; the name stands for gold and has earned a formidable reputation in the GCC for providing the best in jewellery to its loyal clientele. The brand is built on a solid repute that spans more than half a century. Every Devji product is accompanied by the four invisible labels of purity, quality, craftsmanship and value. The brand strives to always give valued clientele the best. The finishing technique at Devji since 1950 marries both tradition and technology to bring out the vivid yellow colour in gold. The treatment provided helps jewellery retain its sheen for years to come.

Founded in 1950, Devji Aurum has been at the forefront as one of the most luxurious and distinguished brands in fine jewellery. The company has been synonymous with superior craftsmanship, innovative designs, elegance and dedication to the finest gemstone quality. In tune with the aspects of tradition, culture and heritage, Devji Aurum is underpinned by its inspiring legacy of creating the most timeless and unimaginable pieces of jewellery that would be works of art in the eyes of the beholder. Their jewels are a blend of fantasy, intuition, creative exuberance and aesthetic sensitivity. 

Each piece is a result of a journey among cultures and multi-ethnic influences, between echoes from the past and projections into the future. Headquartered at Hidd in the Kingdom of Bahrain, Devji Aurum operates 6 retail stores in Bahrain as well as in Dubai and intends to expand its retail network internationally. Employees at Devji Aurum work in a culture that is influenced by passion, creativity and a constant quest to push beyond the limits of design and crafting. 

At Devji Aurum, loyalty is esteemed just as creativity and innovation are valued and the company’s success is established through teamwork and trust. Their ethos is “Maximum happiness to the maximum number of people” which gives rise to the company’s four pillars of craftsmanship, innovation, integrity and empathy. Devji Aurum is the curator of the exquisitely unique where jewellery is made from the soul, for the soul. 

Written by Pranita Sawant

RJW Exclusive