Dhamani 1969 enters Saudi Arabia with Riyadh boutique, strengthening regional presence 

Featuring an exclusive Dune Collection and led by the next generation, the launch underscores Dhamani’s long-term commitment to regional expansion and Saudi Arabia’s evolving fine jewellery landscape 

Riyadh: Dhamani 1969 has marked a major milestone with the inauguration of its first boutique in Saudi Arabia, located at Solitaire Mall, Riyadh. The new store represents the brand’s entry into the Kingdom and its expanding presence across the Gulf region. 

Speaking at the opening, Amit Dhamani, Group CEO and Managing Director, described the launch as an important step in the brand’s regional journey. 

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“Our entry into Saudi Arabia is a moment we have long prepared for. Riyadh is a key destination in our growth vision, and this boutique reflects our intent to serve the Saudi market with the same authenticity, design excellence and commitment to craftsmanship that define Dhamani,” he said. 

Representing the next generation, Drishti Dhamani, Senior Manager – Strategic Brand Marketing and Partnerships, highlighted how the expansion balances heritage with modern direction. 

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“As we open in Riyadh, our focus is on building a future-ready brand that continues our family’s legacy while resonating with the next generation of clients. Saudi Arabia’s dynamic energy aligns perfectly with our forward-looking approach to fine jewellery,” she said. 

The Riyadh opening event brought together leading families, VIP clients, and long-standing patrons from across the Kingdom. Guests were among the first to view Dhamani 1969’s exclusive Dune Collection, created especially for Saudi Arabia. Inspired by the desert’s shifting landscapes, the collection showcases the brand’s signature gemstone craftsmanship and contemporary design interpretation. 

The boutique’s design reflects Dhamani’s distinctive retail aesthetic, with an emphasis on open, gallery-style spaces that present each creation as a work of art. The brand’s “mine-to-finger” model, covering every stage from gemstone sourcing to in-house design and production, continues to define its operation. 

According to company representatives, the Riyadh store is part of Dhamani 1969’s broader plan to strengthen its footprint across the Middle East. The move aligns with Saudi Arabia’s expanding luxury retail sector under Vision 2030 and the growing appetite for fine jewellery among new generations of Saudi clients. 

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The opening of the Riyadh boutique therefore marks both a strategic expansion and a generational milestone for the Dhamani family. With leadership shared between its founding and next generations, the brand positions itself to connect its long-standing craftsmanship with the Kingdom’s evolving luxury landscape. 

Founded in 1969 and headquartered in Dubai, Dhamani 1969 operates boutiques across the UAE and GCC. The brand specialises in diamond and gemstone-centred fine jewellery crafted entirely in-house. 

Retail Jeweller ME News