Retail Jeweller World
Maharaja Gold & Diamonds conducts in-store FIFA Shootout Challenge, runs contest
The brand is inviting football fans and customers to predict the winner of the FIFA World Cup for a chance to win a unique Golden Boot with ball trophy
Abu Dhabi Maharaja Gold & Diamonds successfully hosted an in-store FIFA Shootout Challenge in Abu Dhabi, bringing together football enthusiasts to participate in a day of entertainment and skill-based competitions inspired by the ongoing FIFA World Cup.
The event attracted strong participation from football lovers and featured football-themed challenges designed to celebrate the excitement surrounding the ongoing FIFA World Cup. Participants showcased their skills in the shootout competition, creating an energetic atmosphere throughout the event.
Adding to the occasion, former Indian football stars C. K. Vineeth and Muhammed Rafi attended as special guests, interacting with fans and supporting participants. The footballers spent time engaging with young attendees, signing jerseys and posing for photographs, creating memorable experiences for aspiring football players and fans. As part of the event, Maharaja Gold & Diamonds also felicitated the two football stars.
The FIFA Shootout Challenge forms part of Maharaja Gold & Diamonds’ broader customer engagement strategy, leveraging major sporting events to create memorable experiences and strengthen connections with the local community. Such experiential marketing initiatives help the retailer increase brand visibility while offering customers unique experiences beyond traditional retail interactions.
Parallelly, the brand also launched a World Cup winner prediction campaign, inviting football fans and customers to predict the winner of the FIFA World Cup for a chance to win a unique Golden Boot with ball trophy. The campaign aims to boost customer engagement and expand the brand’s digital reach through an interactive campaign.
To participate, customers must follow the brand’s Instagram pages, comment with their predicted World Cup-winning team and share the campaign with five friends. Only one entry per participant will be accepted, with multiple comments resulting in disqualification. The winner will be selected from among those who correctly predict the tournament champion.
By combining an on-ground activation with a digital campaign, Maharaja Gold & Diamonds is capitalizing on the global appeal of football to strengthen customer interaction, increase brand visibility and drive community participation across its key markets.
Known for its lightweight designer jewellery collections, Maharaja Gold & Diamonds operates more than 20 stores across India, the UAE and Qatar.
Retail Jeweller ME News
National Jewellery turns logistics into a marketing asset with Cybertruck service
Celebrities champion regional and global jewellery brands across high-profile appearances
Kanz Jewels marks International Yoga Day with wellness-led employee engagement
GGold Gold & Diamonds launches innovative campaign around silver jewellery line in Oman
Maharaja Gold & Diamonds conducts in-store FIFA Shootout Challenge, runs contest
Damas appoints Ananthanarayanan Hariharan as CEO as Titan moves towards majority control
Kalyan Jewellers grows Middle East footprint, launches second showroom in Fahaheel, Kuwait
APM Monaco launches GCC flagship store in Bahrain with Bahrain Jewellery Centre partnership
Amaar Jewels acquires Australia-born jeweller Secrets Shhh, rebrands it to ‘Secrets by Amaar’
SAJEX 2025 concludes in Jeddah, with 200 exhibitors and 2,000 international buyers
The Retail Jeweller World Dubai Forum 2021 shines a spotlight on the industry’s brightest achievements
Agile Leadership: What Kept the Boat Floating
A decade of home: Staying ahead in the game
ROI & GMROI : True Measure of Financial Dynamics in Retail
