Middle Eastern luxury jewellery brand Amaar Jewels launches its second store in Hong Kong

The brand is looking at Hong Kong as a gateway to gain access to the Chinese mainland and Asia-Pacific markets

Hong Kong: Middle Eastern luxury jewellery brand Amaar Jewels has strengthened its presence in Hong Kong by launching its second retail store in the city. Following the opening of its first store at Harbour City in August this year, the brand has now launched a new store at Festival Walk, positioning itself to leverage the city’s status as an international retail hub and multicultural metropolis.

The brand uses advanced technology to craft premium lab-grown diamonds. It also offers personalized design options, catering to the growing consumer demand for customized and sustainable luxury jewellery.

The expansion into Hong Kong is a key part of Amaar Jewels’ broader strategy to tap into Asian markets. “Hong Kong is a city that connects East and West, where innovation meets tradition. We see a strong appetite here for personalized luxury and sustainable design – the values that are core to our brand,” said Beauty Cheung, Area Manager, Amaar Jewels Limited. She added that Hong Kong will serve as a strategic springboard for the brand to explore opportunities on the Chinese Mainland and in Southeast Asia, paving the way for international growth.

The launch has received support from Invest Hong Kong (InvestHK), the government department tasked with attracting foreign investment to the city. Arnold Lau, Associate Director-General of Investment Promotion, said, “We are delighted to see a Middle Eastern luxury brand like Amaar Jewels choose Hong Kong as its first destination in Asia. This reflects Hong Kong’s unique role as a premier gateway for international brands seeking access to the Chinese Mainland and Asia-Pacific markets. We look forward to supporting Amaar Jewels on its growth journey in Hong Kong and beyond.”

The Festival Walk store represents a significant step in Amaar Jewels’ international expansion, offering both local and regional customers access to its lab-grown diamond collections and personalized design services. The brand’s presence in Hong Kong highlights the city’s continued importance as a launchpad for international luxury retailers targeting the broader Asian market.

Amaar Jewels is a luxury jewellery brand founded in the United Arab Emirates. The brand operates multiple retail boutiques across the UAE and Kuwait, with several stores in key malls and shopping centres in Dubai and Abu Dhabi, and now two stores in Hong Kong following its 2025 expansion.

Retail Jeweller ME News