Middle Eastern luxury LGD jewellery brand Amaar Jewels opens boutique in Mumbai

With this launch, the brand enters a market with an established jewellery retail base and a strong consumer segment for design-driven products

Mumbai: Middle Eastern luxury lab-grown diamond jewellery brand Amaar Jewels has opened its boutique in Mumbai, marking its entry into the Indian retail market. Located in Khar West, the store introduces the brand’s collections in a new physical format, allowing customers to engage directly with its product offering.

The Mumbai launch forms part of Amaar Jewels’ongoing retail expansion strategy across key markets. Earlier, the brandlaunched its second store in Hong Kong, positioning itself within a global retail hub that connects international consumer segments and supports cross-border demand.

The brand focuses on lab-grown diamonds, using technology-led processes in design and production. Alongside its core collections, Amaar Jewels offers customized jewellery options, aligning with demand for made-to-order products. This supports consumer engagement through product personalization and direct interaction at the store level.

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With the Mumbai boutique, the brand enters a market with an established jewellery retail base and a strong consumer segment for design-driven products. The store provides access to Amaar Jewels’ collections while enabling the brand to assess demand patterns and customer preferences within the Indian market.

The Hong Kong expansion highlighted the brand’s strategy of using international retail centres to build visibility and connect with diverse customer groups. The presence in the city also created a base for further expansion into the Chinese Mainland and Southeast Asia. By establishing stores in multiple regions, the brand is building a network that supports both local sales and international positioning.

The Mumbai store reflects a similar approach, focusing on physical retail presence to strengthen brand access and customer reach. The location on Linking Road places the boutique within an established shopping area, enabling visibility and footfalls.

By introducing its collections in Mumbai, Amaar Jewels is aligning its growth with markets that support high jewellery consumption and design-focused retail formats, while continuing to build its global presence.

Amaar Jewels is a luxury jewellery brand founded in the United Arab Emirates. It operates across the United Arab Emirates and Kuwait, with stores atkey malls and shopping centres in Dubai and Abu Dhabi. It now has two stores in Hong Kong and a store in Mumbai too.

Retail Jeweller ME News