Nora Norway eyes Middle East expansion with Scandi Lounge Agency partnership 

Scandi Lounge becomes Nora Norway’s exclusive regional distributor, with the collaboration set to redefine the brand’s fashion accessories landscape in the Middle East 

Dubai: Nora Norway, a Scandinavian-inspired company, has forged a strategic distribution partnership with Scandi Lounge Agency to penetrate the Middle East market. Under this agreement, Scandi Lounge becomes Nora Norway’s exclusive regional distributor. The collaboration aims to redefine the fashion accessories landscape in the Middle East

“We are thrilled to join forces with Scandi Lounge Agency as we embark on this exciting venture into the Middle East market,” said Lars Bjerkeengen, CEO at Nora Norway. “Their deep-rooted understanding of Scandinavian aesthetics and commitment to delivering exceptional customer experiences make them the perfect partner for us. Together, we look forward to bringing the beauty and elegance of Nora Norway to a new audience in the Middle East.” 

Tone Innset and Lina Aaker, Founders of Scandi Lounge Agency, added, “Partnering with Nora Norway aligns perfectly with our mission of introducing premium Scandinavian brands to the Middle Eastern market. Their commitment to excellence and passion for Scandinavian design resonates strongly with our customers. We are confident that Nora Norway will be embraced wholeheartedly by discerning jewellery and accessory enthusiasts across the region.” 

Building on this momentum, Nora Norway is preparing to unveil its new eco-friendly jewellery collection at the upcoming DFNI Cruise Conference in Istanbul. The collection, produced in collaboration with #tide ocean material, features bracelets, necklaces, and pendants crafted from upcycled marine debris. 

“We are thrilled to join forces with #tide ocean material to launch our ocean plastic jewellery collection, which embodies our shared values of environmental stewardship and social responsibility,” said Bjerkeengen. “Together, we are turning the tide on plastic pollution and paving the way for a more sustainable future.” 

The Nora Norway Ocean Plastic Collection seeks to showcase the importance of ocean protection and the potential of repurposed materials. Delegates attending the DFNI Cruise Conference will have the opportunity to preview the collection and learn about Nora Norway’s vision for a sustainable future. 

“We are honoured to partner with DFNI Cruise Conference and debut our collection at this prestigious event,” added Bjerkeengen. “This platform provides an ideal opportunity to connect with cruise industry professionals and discuss how we can work together to reduce plastic waste and promote eco-friendly practices throughout the sector.” 

The launch of this collaboration marks a significant step for Nora Norway Jewellery as it expands its reach into the Middle East market and reinforces its commitment to sustainability. 

Courtesy: dfnionline.com