Tanishq bolsters global presence with first store in Oman 

The jewellery retailer significantly increased its international presence, growing from two to seven stores in FY23 

Muscat, Oman: Tanishq has expanded its global presence by opening its first store in Oman. This new store is situated in the Lulu Group-owned Oman Avenues Mall, Muscat. 

Inside, the store features a spacious and well-lit interior designed to enhance the shopping experience. The layout is organised with separate sections for different types of jewellery, including gold, diamonds, and traditional Indian pieces. Elegant display cases line the walls, showcasing Tanishq’s collections. Plush seating areas are strategically placed, providing customers with a comfortable space to browse and select their desired pieces. 

The decor includes modern lighting fixtures and chandeliers that add a touch of glamour while highlighting the intricate details of the jewellery. The overall design blends contemporary elements with traditional touches. 

Amol Jungari, Head of Retail Design and Delivery at LuLu Group International, announced the store’s opening on social media. “Tanishq marked their official entry in Oman with their first-ever store opening at Oman Avenues Mall, Muscat,” Jungari shared on LinkedIn, accompanied by pictures of the new store Oman Avenues Mall, one of the largest shopping malls in Oman, was launched in May 2015 and is a division of the Abu Dhabi-based LuLu Group International. 

Tanishq now operates over 16 international stores outside India. In July 2023, Titan announced a long-term plan to expand to 50 boutiques globally, focusing on the United Kingdom, Australia, and Malaysia. The jewellery retailer significantly increased its international presence, growing from two to seven stores in FY23. 

Founded in 1994, Tanishq is part of Titan’s jewellery division, which includes brands such as CaratLane, Zoya, and Mia by Tanishq. The brand opened its first retail showroom in Chennai in 1996 and its first international store in Dubai in 2020. Today, Tanishq boasts over 410 exclusive outlets across more than 240 cities in India, as well as international boutiques in the UAE, USA, Qatar, Oman, and Singapore. 

Retail Jeweller ME News