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GGold Gold & Diamonds launches innovative campaign around silver jewellery line in Oman
Through entertainment and interactive activities, GGold Gold & Diamonds sought to create an immersive retail experience for customers at the launch event
Muscat: Jewellery retailer GGold Gold & Diamonds recently launched a digital campaign to promote the launch of a new 925 sterling silver jewellery line, strengthening its presence in the affordable luxury segment.
The campaign invited participants to guess the weight of a featured silver ornament set for a chance to win prizes. The campaign also encouraged followers to engage with the brand’s digital platforms and expand its online reach.
According to the company, the new Fedha range has been introduced across all GGold Gold & Diamonds branches in Muscat and features a variety of silver jewellery designs catering to both everyday wear and special occasions.
The collection was officially unveiled at a launch event held at Bilad Mall, Mabelah. The inauguration was led by renowned Omani actor Dr Talib Al Balushi, adding grandeur to the occasion.
A key highlight of the launch celebrations was the Retro Kids Fashion Show, which provided a platform for young participants to showcase their talent on the runway. The event drew families and shoppers to the venue, contributing to the festive atmosphere and increasing footfalls during the launch.
The event also featured a live performance by D’Stars Band and special promotional offers on silver and diamond jewellery. Through a combination of product portfolio expansion, entertainment and interactive activities, GGold Gold & Diamonds sought to create an immersive retail experience for customers. It also reflected a growing trend among jewellery retailers to capture attention with experiential marketing initiatives.
With the introduction of Fedha, GGold Gold & Diamonds aims to capitalize on growing consumer demand for silver jewellery while broadening its appeal across diverse customer segments in the Omani market.
GGold Gold & Diamonds currently operates four stores, located at Ruwi High Street; Nesto Hypermarket Saada, Salalah; Bilad Mall, Al Mabelah and Salalah Souq in Oman.
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