Senco Gold & Diamonds’ second store at UW Mall, Dubai builds stronger UAE presence for the brand

The launch was celebrated with a Bengali high tea hosted in collaboration with iconic Kolkata restaurant Aminia, in the presence of guests from the media, influencer community and the local business ecosystem

Dubai: Senco Gold & Diamonds, one of India’s prominent jewellery retailers, opened its second store at UW Mall in Dubai, further strengthening its presence in UAE’s key destination for jewellery shoppers.

The new store features a larger space and a wider selection of designs — from classic Bengal artistry to Turkish and Arabic-inspired pieces — created to serve diverse customer preferences in the region.

The launch was celebrated with a Bengali High Tea hosted in collaboration with iconic Kolkata restaurant Aminia, in the presence of guests from the media, influencer community and the local business ecosystem. The brand has also introduced exclusive, limited-time offers for customers visiting the new outlet.

Speaking at the opening, Rahul Dhar, GM, Business Development, Senco Gold & Diamonds said: “With the opening of our second store at UW Mall, we are delighted to bring a wider selection of our signature craftsmanship and global designs to our valued customers in the UAE. This expansion reflects our commitment to serving the region with jewellery that blends tradition, elegance, and modernity.”

On the brand’s broader outlook in the region, Suvankar Sen, CEO & MD, Senco Gold & Diamonds, commented: “Senco Gold & Diamonds currently operates two retail stores in the UAE, supported by a growing B2B business in the region. At this stage, we are focused on strengthening our existing presence rather than expanding store count. For us, Dubai is not just a retail market, it serves as a strategic gateway to global customers. Our presence in the UAE enables us to stay closely connected to international trends, enhance our export capabilities, and foster a richer design exchange. While there are no immediate plans for additional stores, Dubai continues to play a crucial role in helping Senco Gold & Diamonds build deeper global relationships and broaden our international reach.”

Senco Gold & Diamonds has a robust network of 192+ showrooms across 17 States and Union Territories in India, and two in Dubai.

Retail Jeweller ME News