Targeting ‘Zillennials’, the microgeneration born between 1993 and 1998, this mined diamond push leans into the themes of modern love and the evolving dynamics of relationships,...
Strategically positioned in high-traffic areas, the outdoor campaign strategically places, the brand’s visuals to create a captivating sense of depth and dimension, enticing viewers to engage...
The selection of eight animals featured in the collection pays tribute to the captivating allure of a continent blessed with breathtaking natural wonders emerging from its...
Crafted in 10-karat and 18-karat gold using natural diamonds and a variety of precious gemstones, the brand presents exclusive jewellery designs available at the click of...
An observation that De Beers made with regard to the lab-grown diamond sector was that the commercial aspect or the retail offers made on LGD engagement...
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